Many items take on various names, brands or become associated with terms closely defining the product. We call that lexical. lex·i·cal ˈleksək(ə)l/ of or relating to the words or vocabulary of a language. Our retractable banner stands have several lexical terms: Pull Up Banner Roll Up Banner Pop Up Banner Stand Mini Retractable Tabletop BannerContinue reading “What is a Pull Up Banner?“